Case Study
NeuroGlow
Client: NeuroGlow
Industry: Local mental wellness clinic offering supervised ketamine-based care and related services in North Texas
Services by Devziv: Website structure improvements, design adjustments, copy revamp, local SEO, AEO optimization, backlinking (no social media marketing)
What NeuroGlow Does
NeuroGlow is a mental wellness clinic in North Texas offering supervised ketamine-based care, assisted psychotherapy, and related services focused on improving mental health outcomes.
The Challenge
NeuroGlow’s SEO was in a rough place when Devziv stepped in. The site needed a clearer structure, stronger trust-focused messaging, and a layout that guides local patients to the right treatment pages without confusion.
This is also a sensitive niche. People searching for mental wellness care want clarity, safety, and trust. That meant the website had to feel calm, professional, and local-first, while the SEO strategy needed to focus on real patient intent, not vanity traffic.
What Devziv Did
- Website improvements and copy revamp
We refined the design, improved the structure, and rewrote core messaging so visitors understand the clinic quickly, feel confident, and know what to do next. - Local-first SEO recovery strategy
We rebuilt the SEO strategy around local search intent across the DFW area. That meant aligning pages to services, location signals, and the kinds of searches real patients use when they are ready to take action. - Backlinking and authority growth
We launched steady backlinking to improve trust signals and help rankings hold. This supported long-term growth in a competitive, high-trust category. - AEO optimization for AI-driven discovery
We optimized content so it is easy for AI systems to understand, summarize, and reference. Clear sections, direct answers, and a stronger topic structure helped NeuroGlow appear more often in AI Overviews and AI search tools while still reading naturally for humans.
Results
This was a strong recovery in a local medical niche:
- 14.9K clicks in the last 6 months (up from 8.23K)
- Impressions doubled to 1.69M (up from 841K)
- Average position improved by 21.4 spots (33.6 to 12.2)
- Google visibility increased by +68% across priority topics
- AI visibility increased by +93% through AI Overviews and AI-based discovery