Case Study
Client: Introw
Industry: PRM software and partner portal platform for B2B SaaS teams running channel, reseller, referral, and SI partnerships CRM-first and built on top of HubSpot and Salesforce.
Services by Devziv: UI UX improvements, front-end development support, layout and structure refinements, responsive fixes, conversion flow polish
About the client
Introw is a CRM-first PRM platform that helps SaaS teams manage partners, run deal and lead registration, and launch a partner portal that stays connected to CRM data. Partners can submit deals and leads easily, and teams can keep collaboration and reporting in one place.
Project brief
This was a focused development engagement, not a full marketing retainer. Introw needed fast, clean improvements that made the website feel more premium, read more clearly, and guide visitors to the right next step, usually booking a demo or exploring the product.
What Introw needed
- A clearer story that explains the product quickly for partner leaders and revenue teams
- A smoother page experience across devices
- UI UX refinements that make the product feel as modern as it is
- Development support to ship updates reliably in a short timeframe
What Devziv did
- Improved UI UX for clarity
We refined the visual hierarchy so the page flow reads better. The goal was simple: help visitors understand the product faster and reduce confusion while scrolling. - Tightened structure and layout across key sections
We cleaned up spacing, alignment, and section structure so pages feel easier to scan. This matters for SaaS sites where people compare multiple tools quickly. - Strengthened conversion paths
We polished CTA placement and page pacing so the journey feels natural. Explore the product, understand the value, then take the next step. - Shipped development updates cleanly
We implemented the improvements with a developer-first mindset: consistent components, fewer breakpoint issues, and a smoother experience across screen sizes. - Delivered high-impact work within a limited sprint
Because this was time-boxed, we focused on improvements that show immediately and make the site feel sharper without slowing the team down.
Why this matters for a PRM and partner portal product
Introw sells a product built on trust, process, and collaboration. It is tied to CRM data and partner workflows like deal and lead registration, plus partner portal experiences and integrations with HubSpot and Salesforce. When a website is unclear or visually messy, buyers hesitate. When it is clean and confident, they move.
Outcome
A more polished, more confident website experience that better matches a modern PRM product. The product story is easier to understand, the structure is cleaner, and the user journey feels smoother from first scroll to next action.