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Clue

Clue is a construction equipment management software. Devziv revamped the website UI UX and built a complete SEO and authority strategy that improved rankings and increased overall visibility across search and AI discovery.

Quick Results

Total Clicks Generated

181K total clicks

Total Impressions Achieved

22.3M total impressions

Domain Authority Growth

about 19 to 20, up to about 50

Visibility increase

79%

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Case Study

Client: Clue

Industry: Construction equipment management software (SaaS)

Services by Devziv: Website revamp, UI UX, SEO strategy, AEO, copywriting, content, backlinks, email marketing, social media marketing

Project duration: About 18 months

The Challenge

Clue had a strong product, but the online presence was not built to compete with big brands in the construction SaaS space.

They needed three things to happen at the same time:

  • The website had to look more premium and feel easier to trust
  • SEO needed a real strategy, not random content
  • Authority had to grow so rankings would stick long-term

What Devziv Did

1) Website revamp with better UI UX

We rebuilt the site experience so it feels modern, clear, and simple to navigate. The goal was to make the product easier to understand in seconds, not minutes.

What we improved:

  • Homepage clarity and flow
  • Page structure and navigation
  • Service and feature messaging
  • Calls to action that guide visitors toward demos and contact

2) SEO strategy built to rank and convert

We built an SEO roadmap around high-intent searches in this niche. Not traffic for the sake of traffic. We focused on pages that attract the right buyers.

This included:

  • Site architecture for SEO
  • Content planning and execution
  • On-page optimization
  • Internal linking strategy
  • Technical SEO improvements

3) Authority building through backlinking

When we started, the site authority was around 19 to 20. It grew to around 50. That authority growth helped Clue compete with bigger players and hold stronger positions in search.

4) AEO and AI discovery optimization

We optimized content in a way that helps both humans and AI systems. Clear structure, direct answers, and content that AI can understand and reference. That helped Clue show up more often in AI-driven discovery experiences.

5) Full-funnel marketing support

To support growth beyond rankings, we also delivered:

  • Copywriting and content writing
  • Email marketing support
  • Social media marketing support

Results

After Devziv took over, Clue achieved:

  • 181K clicks and 22.3M impressions from organic search
  • Strong authority growth from about 19 to 20, up to about 50
  • Broader visibility across traditional search and AI-based discovery
  • A website experience that feels more premium, clearer, and built for conversion
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